About Us

Some things never change.

Name: Jennifer Muro

Who: Entertainment writer, tv editor, cook, drinker.

Transplant: Massapequa, New York to Los Angeles, California. 

Traded up: Long Island wine country for Santa Barbara wine country. 

First Generation American: family came in 1962 from Puglia, Italy. 

First tasting: age 11, Mola di Bari at the family winery.

Last tasting: never.

My wine writing goals: short, quick, useful.

Wine motto: TIP- ‘”Tasting Is Personal”

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Even though it’s been well over a decade, I still call myself a transplant from New York to Los Angeles. I guess the New Yorker in me never leaves. I am also a first generation American, my mother having come to America from Southern Italy at 16. I also partly grew up in Italy in a way, spending months at a time at our house there. Wine has just always been a part of my life, whether running through the farms of Italy as a kid or formally wine tasting in New York and California for the past 18 years.

Along with my mother came a slew of traditions for food, wine and recipes. Unfortunately, as most Italians will tell you, their recipes aren’t quite exact. I mean, a “spoon of flour” or a “glass of water a little at a time” aren’t exactly measurements. But you learn to adapt and be instinctual that way. The rest of your life, you become creative by knowing when something is just, well, right. And that’s how I feel about wine.

I’ve been many things over the years. At present, I am an editor, freelance animation writer and wine babbler. Am I a wine writer? A wine blogger? A wine reviewer? Well, I’m more of a wine announcer. I’m always trying to convert the doubtful and fearful to the good juice.

I have also been a musician, photographer, filmmaker, even a chocolatier, candlemaker and natural beauty product creator. Aside from the obvious wine-ness, I am an insanely strong advocate of quality, natural ingredients, multi-taskers and truth in advertising. I am also a fan of chemistry, astronomy, history, food, sci fi, fantasy, cartoons, comics, tech and hopefully the better parts of pop culture. Yes, I was the chick playing D&D in the back of the comic book store before being a comic-con nerd was cool. Geek girls out there, you’re lucky to be in the time you are now. Enjoy it. 

Why is it the Underground Guide to the Grape? Because hopefully, it’s an alternative, new-generational way of looking at wine.

But that’s the point. You still can have a high end wine palate along with a high end video game console. That is what Wine Unfiltered is all about. It is not only made for those who don’t normally drink wine. It is made for all those who revere fun, go on instinct, make choices off the cuff, embrace the idea of trying something new, become smarter as life is learned.

Not enough? Okay, it’s the other side to traditional wine information sites, writing from the P.O.V of someone who loves the wine world as much as the geek world and strives to mix them thoroughly. That’s why on this site there is no pretension or patronizing.  

Just drinking wine and taking names.

- Jennifer 

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